Nick Robinson is the CEO and Co-Founder of Maison Sport, Europe’s leading ski lesson booking platform. A former member of the British Ski Team, Nick brings a deep, firsthand understanding of the ski industry to his role.
He co-founded Maison Sport in 2017 with his brother and a friend, with the ambition of modernising the traditional, antiquated ski school model by empowering both customers and instructors through a tech-first platform.
Under Nick’s leadership, Maison Sport has grown rapidly – achieving 40% year-on-year revenue growth in the 2024/25 season and expanding its network to over 1,300 qualified instructors across more than 400 European ski resorts. Robinson’s vision has created a more flexible and profitable model for instructors, who keep up to 93% of their lesson fees, while giving customers the ability to choose their ideal instructor based on verified reviews – a key differentiator in the market.