Dominique Perret is a living legend of freeride skiing, engineer, filmmaker, and mountain‐safety advocate. Born in 1962 in La Chaux-de-Fonds in the Swiss Jura, he grew up less than 500 m from a ski lift, beginning to ski at age two and cultivating a lifelong bond with snow and mountains.
Over his storied career, Perret pushed the boundaries of what was possible on skis. In 1990 he set a world record with a 36 m cliff jump, and in 1991 achieved 211.8 km/h on the Portillo speed track. He produced more than 28 ski films, exploring remote descents from the Himalayas to Alaska, and was named “Best Freeride Skier of the Century” at the Paris Board Awards in 2000.
Yet as passion grew, so did Perret’s awareness of the risks. After losing numerous close friends to avalanches over the years, he turned his focus toward safety, human factors, and education. In 2014 he founded the International Snow Training Academy (ISTA) to standardize avalanche awareness and mountain safety training worldwide.
As co-founder and creative driver of WEMountain, Dominique today leads a mission: empower mountain communities, athletes, resorts, and recreationalists with knowledge, competence and responsibility so that freedom, pleasure, and safety can coexist on every descent. At the London Snow Show, he will bring his firsthand insight, technical wisdom, and compelling vision for the future of mountain safety and freeride culture.