Thoughtful Designs

THOUGHTFUL creates premium knitwear through collaboration — turning the
stories of destinations, clubs and brands into sweaters people genuinely want to
wear.
At the London Snow Show, THOUGHTFUL will showcase two special collaborations
created for the UK snowsports community: Ski Club of Great Britain x THOUGHTFUL
and Wild Track Nordic x THOUGHTFUL. Both collections will be available for
purchase at the show, giving visitors the opportunity to experience the quality, design
and craftsmanship of THOUGHTFUL knitwear firsthand.
Our specialty is creating distinctive custom sweaters that capture the identity of the
organizations and brands we work with. From true intarsia graphics and contemporary
jacquards to elevated cable knits and classic alpine-inspired designs, each collaboration
begins with a story and is developed into something unique and highly wearable.
For consumers, the result is more than another piece of branded merchandise. It is a
premium sweater that connects them with a club, destination, experience or brand they
identify with.
For the wider snowsports industry, THOUGHTFUL offers an opportunity to create
something completely new. We collaborate with resorts, retailers, clubs and lifestyle
brands to develop exclusive knitwear collections that complement their existing products
while creating an additional revenue opportunity.
If you're visiting the Snow Show, come see our latest collaborations, try on a
THOUGHTFUL sweater and discover what we could create together.
Your Place. Your story. Your Sweater.