SOS: Sportswear of Sweden

SOS: Skiwear for Skiers, by Skiers

Since 1982, SOS Sportswear of Sweden has combined Scandinavian design, technical innovation and a genuine passion for skiing to create premium clothing built for life in the mountains.

Founded by skiers who wanted something different from traditional skiwear, our philosophy has always been simple: exceptional functionality, lasting quality and timeless style.

Our collections bring together advanced technical fabrics, thoughtful design and outstanding comfort, creating clothing that performs in demanding alpine conditions while looking equally at home away from the slopes.

From technical ski jackets and trousers to versatile outerwear and everyday essentials, every piece reflects our commitment to freedom of movement, durability and understated Scandinavian elegance.

We believe great skiwear should do more than protect against the elements. It should inspire confidence, encourage adventure and become part of the memories made along the way.

SOS. Skiwear for Skiers, by Skiers.