Stand details
London 2026 (B74)

London 2026 (B74)
Piemonte on Snow
1,350 km of slopes, 50 ski destinations, 14 snowparks. Add modern and efficient lifts, quality hospitality, and mountain huts where you can pause and breathe in the fresh mountain air. In Piemonte, snow is a natural playground for those who love sport, but also for those seeking nature, relaxation, and the pleasure of good living.
Here, you can move from perfectly groomed slopes to fresh powder, from snowshoeing through peaceful woodlands to exhilarating freeride descents. The iconic ski resorts of the Piedmontese Alps attract those seeking adrenaline-fuelled snow experiences, while authentic valleys and stone villages invite you to slow down and discover a land rich in history and tradition. For those looking to escape into unspoilt nature, the silence of the mountains and wide-open landscapes provide the perfect setting for freeriding and cross-country skiing.
But Piemonte on Snow doesn’t end when you take off your skis. It continues beside a crackling fireplace, along a woodland trail, or in a cosy mountain hut. And, above all, around the table, with mountain-pasture cheeses, polenta concia, and the authentic flavours of the region.
Because here, snow isn’t just about sport: it’s nature, energy, and togetherness. It’s where those chasing the perfect descent meet those who prefer the pleasure of taking your time.
Come and discover Piemonte on Snow. Live the mountain. Taste the land. We’re waiting for you!