In 2012 Pure Freeride Design was born out of a young designer’s passion for quality craftsmanship coupled with an equal passion for skiing. After finishing a product design degree, Rupert Gammond, founder of PFD, went straight to the mountains. Over the course of six winters, both passions of creativity and freeride skiing merged together to produce fresh, purposeful designs with a pure, minimal approach.
Pfd Skis
