Japan National Tourist Organization

Experience some of the finest powder snow in the world. Japan offers great runs, varied terrain and amazing alpine scenery. Soak up the culture, indulge in the local cuisine and relax in the natural hot springs after a day on the powder.

Flights from the UK take approximately 13 hours and arrive in Tokyo, making it easy to combine your skiing and snowboarding with a city break. Once you are in Japan the snow resorts are just a short flight or bullet train ride away.

VISIT OUR CO-EXHIBITORS

TOHOKU

HONSHU

APPI KOGEN

HONSHU

Niseko

HOKAAIDO

POWDER SNOW

HOKAAIDO

SKI SAFARI
JAPAN

DIFFERENT sNOW
JAPAN

Tohoku

Discover Tohoku, Japan’s northern snow country, and experience a side of Japan that goes far beyond the usual ski destinations.
For skiers looking for exceptional powder, fewer crowds and an authentic Japanese experience, Tohoku is a destination worth discovering. With renowned ski resorts such as Appi Kogen, Nekoma Mountain and Hakkoda spread across the region, Tohoku offers a wide variety of terrain and winter experiences, from deep powder and spectacular mountain scenery to unique Japanese traditions.
From Tokyo, the JR Tohoku Shinkansen provides fast and comfortable access to the region, with many destinations reachable in just a few hours. Some ski areas can also be accessed directly or conveniently via JR connections, making it easy to combine several destinations in one trip. For international visitors, JR EAST PASS options can make travelling around Tohoku even more convenient.
And the adventure doesn’t end on the slopes. After a day in the mountains, relax in a soothing onsen, enjoy delicious regional cuisine and warm up with local sake. Stay in a traditional ryokan, explore historic towns and temples, or take part in hands-on experiences of traditional Japanese crafts and discover the skills and techniques passed down through generations. These cultural experiences offer a unique way to connect with the local heritage and people of Tohoku.
Visit the spectacular snow-covered scenery of Zao, famous for its “Snow Monsters”, or combine skiing with a city break in Sendai. With excellent rail connections, abundant snow and unforgettable winter experiences, Tohoku makes the perfect addition to your Japan ski holiday.

Greater Hachimantai Appi

Hachimantai DMC is an organization established to promote tourism and revitalize the northern Tohoku region, centered on Hachimantai City in Iwate Prefecture. Hachimantai is renowned for its world-class powder snow, soothing hot springs, and stunning seasonal landscapes. The region also offers rich culinary traditions, such as hearty local cuisine, and a deep cultural heritage, including traditional lacquerware and vibrant festivals. By drawing on these diverse natural and cultural resources, we provide visitors from Japan and abroad with unforgettable experiences. We are committed to advancing sustainable tourism in close collaboration with local residents and stakeholders, aiming for both regional economic growth and harmonious coexistence.

Niseko United

Discover Niseko United, one of Japan’s premier ski destinations, nestled in the breathtaking mountains of Hokkaido and renowned worldwide for its exceptional light, dry powder snow. At just 1,308 metres, the mountain may not sound high — but it receives an incredible 12–16 metres of snowfall each season, creating deep, consistent powder for more than 120 days of skiing. Home to four resorts — Grand Hirafu, Hanazono, Annupuri and Niseko Village — Niseko United offers unforgettable experiences, from night skiing under fireworks to backcountry and CAT skiing. Choose from accommodation ranging from traditional ryokan to modern condominiums, and enjoy a vibrant calendar of events. With English-speaking staff and English menus widely available, there’s no language barrier — just more time to enjoy Niseko.

POWDER SNOW HOKKAIDO

Enjoy 14 ski resorts with different terrains and characteristics in Hokkaido’s magnificent nature!
You’ll have plenty of options, including slope difficulty and scenery among these 14 ski resorts.
After skiing, relaxing at a resort right next to the slopes, relieving the fatigue in hot spring, or heading out into town to enjoy the nightlife – it’s up to you.
We’ll be waiting for you at our booth, with a wide range of information on Hokkaido’s ski resorts and sightseeing!

Ski Safari

Tailor-made Japan ski holidays from the UK’s leading Japan ski experts.
Ski Safari is not just another ski tour operator. Every resort and accommodation we offer – we’ve been there! And not only do we visit Japan every season, our team have even lived and worked there. Meaning you’ll get real, honest advice from people who know it first-hand. We organise incredible Japan ski experiences in Niseko, Rusutsu, Kiroro, Furano, Hakuba and Nozawa Onsen, but for something truly unforgettable, our Japan ski safaris combine multiple ski destinations with some of Japan’s most iconic cities, including Tokyo, Kyoto, Osaka and Hiroshima.
You’ll speak to the same expert from start to finish, and we’ll handle every detail. Don’t just take our word for it, our customers rate us 5/5 too!

Different Snow

Different Snow does one thing, and one thing only: tailor-made ski holidays to Japan. Japan is not one destination among many for us, nor something bolted onto a worldwide ski programme. It is our entire focus. We are owned and staffed by genuine Japan enthusiasts: every member of our team has lived and worked in Japan, several have worked there as ski guides, and between us we have personally skied in more than 30 Japanese ski resorts. Of those, we feature 13 of the very best in our programme.
That depth of knowledge matters. We give honest, no-nonsense advice about where to ski, where to stay and what is genuinely worth your time. Every itinerary is completely tailor-made, built around you rather than taken from a template. And our enthusiasm for Japan extends far beyond the snow. We can combine deep powder and lesser-known ski areas with Tokyo, Kyoto, traditional ryokan, remote onsen towns, brilliant local restaurants, bullet trains, snow monkeys and places most visitors never reach.
If you want a Japan ski holiday designed by people who genuinely know – and love – Japan, talk to us.