GB Ski Test

The Great British Ski Test is the UK’s largest on-snow ski testing event, giving skiers of all levels the chance to experience the latest ranges from the world’s leading ski brands. Taking place each March in the Italian resort of Pila, the test attracts recreational skiers, athletes, retailers, and industry professionals who come together to try out hundreds of skis in real conditions.

Over the course of the week, participants can test skis back-to-back on Pila’s varied terrain – from perfectly groomed pistes to freeride zones – making it the ideal setting to compare performance and find the right ski for your style. Brands such as Salomon, Atomic, Head, Fischer, Dynastar, Stöckli, Faction, and many more showcase their newest collections for the 25/26 season, with expert staff on hand to guide you through the ranges.

But the GB Ski Test is more than just skiing. With a packed programme of après-ski, social evenings, and networking opportunities, it’s a highlight of the winter calendar that brings the UK ski community together. Whether you’re a passionate skier looking to discover your next pair of skis or an industry insider seeking insight, Pila in March is the place to be.