About
National Snow Week is a week of events for snowsports lovers, no matter your experience, background or ability.
Built for skiers, snowboarders and those who enjoy the mountains over winter, National Snow Week brings together a community of enthusiasts to shop the latest kit, tech and gear, book their next winter holiday, be inspired by famous faces from across the snowsports world and enjoy a great day out with friends old and new.
Environmental, Social and Governance
As a business Raccoon Media Group is aiming to be net zero by 2025 and our goal is to continually measure and reduce our environmental impact with everything that we do. We Are committed to:
- Challenging all contractors to be more sustainable and actively de-selecting companies that are not making efforts in this area
- Working with exhibitors to ensure their environmental impact is managed and limited
- Working with visitors to ensure that their environmental impact is managed and limited
- Ensuring our own business activities are delivered with the minimum environmental impact
- Delivering an offsetting programme focused on carbon removal by 2025
As a business we take our social responsibility seriously and aim to donate a proportion of our profits to good causes in order to give back to the industries we serve.
Strategic Pillars
The Snow Show is built on 3 strategic pillars:
Sustainability (Force for Good)
Donations will be made from the show’s profit to support our charities & the work they do to educate & promote sustainability within the snowsports world. Sustainability focused content – educating & presenting our audience with ways to be more sustainable whilst highlighting the current issues, working with partners to align over sustainability initiatives & provide a platform for the broadcast of these. Sustainability & sustainable thinking is interwoven into the event’s strategy from marketing to operations. We will highlight & promote our exhibitors who are consciously taking action.
Recruitment
National Snow Week is the vessel for growth of the UK snowsports industry, encouraging people to re-ignite their passion for snowsports & allowing others to discover the sport. The National Snow Show is the heart of this growth making it a must attend event. We have an inside-out marketing strategy & make the show accessible for all from ticket pricing to exhibitor rates.
Our official Charity Partner is Snow Camp, who we work alongside to further their work providing snowsports courses for young people in need.
Retail
This is all about our brands. Attendees will discover new brands & products, learn about the products, equipment & gear that they use & want to purchase. Human interaction, 1st hand tips & advice from the experts & pros. Its the gear that keeps us going and able to hit the slopes in which ever discipline we choose, it is part of the culture and the life blood of the industry. When we talk about retail we also include the destinations, resorts & tour operators who are just as important in allowing us to explore our snowsport passion.