Shred.Eat.Sleep. is a Black and diverse-led community interest company opening up snow sports and the outdoors to people who rarely see themselves on the mountain. Our community has grown to more than 700 members across the UK.
We run events that turn curiosity into a first lesson, and a first lesson into a first trip. Our events include:
Indoor ski and snowboard lesson days
Freestyle meet-ups
Hobby socials
Summer wakeboarding sessions
Swimming lessons
Community ski trips, with Ruka in Finland and Mayrhofen in Austria coming up in 2027
Our mission is to change how people see snow sports: as a way to build confidence, strength, belonging and a sense of calm, as well as skill.
None of this is possible without winter. We work with Protect Our Winters UK to bring climate action into a community that is new to the mountains.
We believe the best way to protect the outdoors is to help more people fall in love with it and learn to look after it.
Olivia Abiwon
