18–19 Oct 2025 318 days to go! #SnowShow

SnowDome partners with the National Snow Show to encourage UK snowsport participation

The UK’s ultimate snow, ice and leisure experience, SnowDome, is joining the line-up at The National Snow Show, sponsoring an epic indoor slope and providing expert coaching to the more than 15,000 visitors expected at the NEC in Birmingham on 23-24 October 2021.

The National Snow Show is the vessel for growth for the UK snowsport industry, encouraging people to re-ignite their passion for snowsports and allowing others to discover the sport in a fully inclusive way. SnowDome will be working with the Snow Show team to increase participation by inviting beginners and regular skiers/boarders to come along and get inspiration and advice ahead of the 21-22 season.

Stephen Morgan, MD of Raccoon Active Events commented “We are absolutely stoked to be working so closely with SnowDome. The team at the National Snow Show are seriously passionate about creating a truly inclusive event where visitors can not only be inspired by our fantastic line-up of speakers, but also have a go themselves and get some hands-on practical advice on everything from planning a trip to getting the right gear to take with them. The SnowDome team is uniquely positioned to help us achieve this goal and we look forward to working with them over the next six months.”

“We are thrilled to be a part of this year’s brand new National Snow Show! It’s a huge passion of ours to give newcomers an opportunity to give it a go and experience the fun of winter sports!”. Tim Carter – Director, SnowDome.

The team behind the National Snow Show has also announced a host of new brands that will be in attendance over the two days including BASI, Offpiste Spirit, The Snowboard Instructor Podcast, Greenover, Canteen Collective, Ski Goddess, Andorra Travel Service, Pulseroll, Dalbello, Volkl, Marker and Weston Backcountry who will join a plethora of brands exhibiting at the event offering the latest kit, tech, trips and gear.

The team has also revealed two new speakers including four time Winter Olympian Chemmy Alcott and two-time Winter Olympian Aimee Fuller who join the all-star line-up including Sir Ranulph Fiennes, Katie Ormerod, Benjamin Alexander, Billy Morgan, Scott Penman, Jamie Barrow, Graham Bell, Jamie Nicholls, Warren Smith and Ed Drake. Delivering a host of inspiring talks and informative workshops, the speakers will make up a packed timetable across the two days sharing their knowledge and insight into the 2022 Winter Olympics that will be just around the corner.

Visitors can access the Rail Jam dry slope, Rider’s Lounge in partnership with Red Bull, Shred & Butta Stage in partnership with Shred & Butta, Skate Mini Ramp in partnership with Graystone Action Sports, Alpine Après Bar with live music and a Good Vibes Après Party, all under one roof.  On top of this stellar offering a bevy of Tour Operators, Resorts and Destinations will be on hand to help plan the trip of a lifetime to some of the world’s most popular resorts as well as some off-the-beaten-track destinations. The Show’s Official Insurance Providers MPI Brokers will also be onsite to ensure that you can have peace of mind on your next trip too.

Not just aimed at people already involved in the snow scene, the Show will provide an opportunity for those interested to get a taste for snowsports through a series of workshops, skills sessions, dry slope sessions, as well as a mini league for university students to pitch their skills against each other to be in with a chance to win £500 to spend at the show.

For more information about The National Snow Show visit www.londonsnowshow.com or to discuss opportunities to exhibit contact Stephen Morgan [email protected].