18–19 Oct 2025 3 days to go! #SnowShow

Krissy Roe

Krissy is a sustainability and communications professional with over 20 years’ experience. She currently leads social and environmental impact at Inghams and Santa’s Lapland.

Krissy has previously worked as an independent sustainability consultant and spent 14 years at Responsible Travel as Head of Values and Communications, where she led responsible tourism initiatives and major campaigns on aviation, nature, and community empowerment. She also created the company’s first global giving scheme, Trip for a Trip, providing day trips for children with fewer opportunities worldwide.

She began her career in the charity sector with The National Autistic Society and has also held roles at a leading London museum, travel publishers Rough Guides, and a global communications consultancy, where she worked with brands including Hilton Hotels, British Airways, and Travelocity.

Krissy is passionate about nature connection and equality of access, particularly for children.