“King Of The Hill makes ski resorts even more epic. Our app turns every day on the mountain into quick, trackable missions—ride targets, daily races, photo drops, team goals, and live leaderboards that update as you move. It works for every level and any resort, adding simple game mechanics to the runs you’re already taking.
We back it up with action: co-founders Reuben Gray and Matt Brinkley walked from London to the Alps in ski boots, raising money for Snow Camp and Macmillan. That commitment to community and momentum drives everything we build.
Launching 1 November across the Alps, the new King Of The Hill app delivers:
Custom in-app Valley Rallys for groups, clubs, and brands
Custom friend leaderboards you can spin up in seconds
The KOTH Race—our fast, resort-wide 1 run challenge format
Exclusive discounts, on-mountain events, and unlockable rewards & safety features
For partners, KOTH connects the mountain to people in a way that’s measurable. Challenges drive redemptions and footfall; event check-ins convert to participation; user-generated content scales automatically. You get a direct line to riders while they’re most engaged.
For travel organisers—tour operators, university and city clubs—we provide plug-and-play Valley Rally itineraries tailored to your trip. Set the goals, pick the prizes, brand the leaderboard, and watch participation rise from first lift to last call.
We’re recruiting brand partners and travel organisers for our first season now. Meet us at the London Snow Show, or drop us a line to build a custom rally, discount, or event that fits your audience and resort plan. “