18–19 Oct 2025 1 days to go! #SnowShow

Japan National Tourist Organization

Stand details

London 2025 (B10)

Experience some of the finest powder snow in the world. Japan offers great runs, varied terrain and amazing alpine scenery. Soak up the culture, indulge in the local cuisine and relax in the natural hot springs after a day on the powder.

Flights from the UK take approximately 13 hours and arrive in Tokyo, making it easy to combine your skiing and snowboarding with a city break. Once you are in Japan the snow resorts are just a short flight or bullet train ride away.

VISIT OUR CO-EXHIBITORS

Hoshino Resorts TOMAMU

Set in 1,000 hectares of beautiful Hokkaido nature, Hoshino Resorts TOMAMU is one of Japan’s leading year-round resorts.

In winter, it’s known as Japan’s most family-friendly ski destination, offering ski-in ski-out hotels, world-class facilities, and perfect powder snow for all levels.
After a day on the slopes, relax at Mina-Mina Beach, an indoor wave pool kept at 30°C throughout the year, or step into the enchanting Ice Village, a magical town made entirely of ice and snow that appears only on winter nights.

Japan Experience

Founded in 1981, Japan Experience was the first European tour operator to specialise exclusively in Japan. As a team of enthusiasts, we aim to share our passion and knowledge of Japan with prospective travellers, ensuring their journey is as seamless as possible. Whether you prefer to organise your trip yourself or leave all the details to us, our extensive range of products has everything you need. Beyond that, our mission is to inspire you and help you discover a different side of Japan, far from the usual clichés. In 2024, we welcomed 300,000 visitors a year to the country.2025: Local office opens in Milan
2021: Vivre le Japon becomes Japan Experience
2018: Local office opens in Madrid
2017: Local office opens in Los Angeles
2016: Local office opens in Berlin
2014: Local office opens in London
1981: Creation of “Carrefour Japon”, which would later become Vivre le Japon

Greater Hachimantai Appi

Hachimantai DMC is an organization established to promote tourism and revitalize the northern Tohoku region, centered on Hachimantai City in Iwate Prefecture. Hachimantai is renowned for its world-class powder snow, soothing hot springs, and stunning seasonal landscapes. The region also offers rich culinary traditions, such as hearty local cuisine, and a deep cultural heritage, including traditional lacquerware and vibrant festivals. By drawing on these diverse natural and cultural resources, we provide visitors from Japan and abroad with unforgettable experiences. We are committed to advancing sustainable tourism in close collaboration with local residents and stakeholders, aiming for both regional economic growth and harmonious coexistence.

POWDER SNOW HOKKAIDO

Enjoy 13 ski resorts with different terrains and characteristics in Hokkaido’s magnificent nature!
You’ll have plenty of options, including slope difficulty and scenery among these 13 ski resorts.
After skiing, relaxing at a resort right next to the slopes, relieving the fatigue in hot spring, or heading out into town to enjoy the nightlife – it’s up to you.
We’ll be waiting for you at our booth, with a wide range of information on Hokkaido’s ski resorts and sightseeing!

Japan Airlines


Japan Airlines (JAL), together with its JAL Group and partner airlines, connects the UK to over 60 incredible destinations across Japan, giving skiers and snowboarders unmatched access to the country’s world-renowned snow resorts. Recognized globally for its exceptional service, JAL proudly holds the Skytrax 5-Star Airline certification and the APEX “World Class” Airline rating.
With a modern fleet of 232 aircraft—including the state-of-the-art Airbus A350-1000 introduced from 2023—JAL offers market-leading seating and suites, delicious inflight Western and Japanese cuisine, and the latest in-flight entertainment technology to make your journey as comfortable as possible.
To support your winter adventures, JAL provides complimentary carriage of ski and snowboard equipment, making it easier than ever to travel with your gear.
Fly JAL for an exceptional journey to Japan’s amazing snow destinations—where your adventure begins in the sky.

Ski Safari


Tailor-made Japan ski holidays from the UK’s leading Japan ski experts.
Ski Safari is not just another ski tour operator. Every resort and accommodation we offer – we’ve been there! And not only do we visit Japan every season, our team have even lived and worked there. Meaning you’ll get real, honest advice from people who know it first-hand. We organise incredible Japan ski experiences in Niseko, Rusutsu, Kiroro, Furano, Hakuba and Nozawa Onsen, but for something truly unforgettable, our Japan ski safaris combine multiple ski destinations with some of Japan’s most iconic cities, including Tokyo, Kyoto, Osaka and Hiroshima.
You’ll speak to the same expert from start to finish, and we’ll handle every detail. Don’t just take our word for it, our customers rate us 5/5 too!