18–19 Oct 2025 316 days to go! #SnowShow

Inspire by Kim and Ski A to Z at The National Snow Show 2022

Kimberley Kay, Author and Illustrator of Ski A to Z – Illustrated Guide To Skiing will be speaking at the National Snow Show 2022 and has pledged support to Snow Camp charity at the show. Kim will be on the Snow Skills stage speaking on the subject of ‘Beginners skiing – 5 things to know before you hit the slopes for the first time’. The Snow Skills Stage is sponsored by Crystal Ski Holidays.

Kim will also be exhibiting her snowsports art and signing first edition Ski A to Z books at The Snow Show 2022 and has pledged the profits of Ski A to Z books, sold in the first hour of each day of the show, to Snow Camp charity, for its work introducing young people to snowsports.

Kim explained, “I’m excited to be be speaking at the National Snow Show 2022 in October. I will also be exhibiting at the show – signing first editions of Ski A to Z and offering products which reflect the joy and emotion of snowsports. My work is intended to make snowsports more accessible by empowering people within information, so that they feel confident to try skiing. Ski A to Zcan also help those already enjoying the sport to benefit from tips and advice gained over 40 years of skiing.”

Stephen Morgan, MD of The National Snow Show said, “We are delighted that Kim will be joining the lineup at The National Snow Show, sharing her top tips for beginners taking up skiing. Inspiring more people to take part in snowsports is a big part of what The National Snow Show is trying to do and Kim’s passion for sharing her love of the outdoors in a creative way will bring a great element to the programme. The show is shaping up to be an incredible day out for all the family with a fantastic speaker schedule planned across the two days, interactive features to keep everyone entertained and over 150 brands in attendance, the countdown is now well and truly on!”

Kim continued, “I’m keen to support the work of Snow Camp, conscious of the difference that snowsports have made in my family’s lives, I value their work helping youngsters, who wouldn’t otherwise have the opportunity to try the sport.”

Dan Keeley, Community & Partnerships Manager of Snow Camp, said, “Our sincere thanks to Kim and her game-changing Ski A to Z book on behalf of all the Snow Camp team. Kim’s generous support to donate a percentage of profits to Snow Camp at this year’s National Snow Show will have a direct impact on the young people support; namely funding more young people to join our two-day beginner First Tracks programmes in our 20th year. Not to mention the book itself inspiring our young people and opening their eyes to the wider world of snowsports beyond their experiences on our core Snow Camp programme journey. Kim, thank you; thank you for joining us for the journey to turn more young lives around with the power of snowsports.”

Kim’s book Ski A to Z – An Illustrated Introduction To Skiing was published in early 2022. The book, for all ages, intends to demystify skiing and make it more accessible. By providing information, advice and tips the book intends to help boost the confidence of new and novice skiers, and help keen skiers level up their enjoyment of the sport. Kim’s ski illustrations are intended to resonate with avid skiers and attract new people to the sport by demonstrating the exhilaration and joy of skiing.

In full colour hardback format and ebook, Ski A to Z is available to buy now with all online book retailers and through bookshops. More information about the book can be found at www.skiatoz.com. To see Kim’s range of ski themed products head to the Inspire by Kim Online Shop.

For free tickets to The National Snow Show 2022 use the code INSPIREBYKIM at check out before 7th September 2022. Tickets can be booked at the National Snow Show website.

Kimberley Kay has over 40 years of ski experience including racing and teaching, along with a career in travel public relations. After a career adjustment prompted by knee injury, Kim studied Art and Design and now promotes, writes and illustrates under the brand of Inspire by Kim. In late 2020 Kimberley created illustrations for Dan Egan and Eric Wilbur’s extreme skiing book 30 Years In a White Haze. Dan Egan will also be speaking at The Snow Show 2022.